Posted by: irenesroth | June 29, 2011

Review for Booksneeze Book Publishers

 Doing Virtuous Business:
The Remarkable Success of Spiritual Enterprise
By:  Theodore Roosevelt Malloch

According to Malloch, it is possible for people with religious faith and spiritual commitment to have great success in the business world.  In fact, the most successful businesses include a spiritual component. Success comes to virtuous businesses because faith tends to change businesses for the better, just as it can change our lives for the better. Faith gives businesses what Malloch refers as spiritual capital.

 American businesses are very aware of the need for better and more virtuous corporate governance, more accountability and transparency. People need to discover ways to trust businesses much more. But businesses have to become much more accountable to the public so that they can trust them. True spiritual business is not a form of window dressing since virtuous business is much more than corporate social responsibility.

Throughout the book, Malloch describes spiritual enterprise as a feature of the corporation’s soul and not just an exercise in public relations. Whatever the truth in the stakeholder model, it must not be allowed to obscure the fact that corporations come into the world as distinct individuals, with souls that are shaped by the spiritual capital that has been invested in them.

A company can be guided by faith as much as an individual can. A company guided by faith possesses the virtues of faith, honesty, gratitude, perseverance, compassion, forgiveness, patience, humility, courage, respect, generosity, and discipline. In other words, a virtuous corporation will have the courage and perseverance to pursue its goals and also the humility, compassion, and forgiveness that shields against arrogance and offensiveness. Nothing is more valuable to a corporation in the global economy than its reputation for virtue.  It is not enough to be visionary. A visionary corporation can offend through aggressive presence and practises. The need for virtuous corporations has never been more necessary and more urgent.

Thus, companies can be virtuous for a time, even if they lack faith. However, virtue only endures if it is sustained by and through faith. Spiritual enterprise that is built up by previous generations can be borrowed and invested by others who do not have the faith to renew it, though at some point it must be renewed by the new members of the corporation. Because of the new conditions created by the global economy, the information revolution, and the growth of smart technologies, it is more than ever necessary for all companies to be guided by their rich spiritual inheritance. Corporations need some permanent source of certainty that only faith can give. Only in this way can corporations truly succeed in the highly competitive environment.

I received this book from Thomas Nelson’s through, book reviewers program. The views in this book review are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16CFR, Part 255.

Reviewed by:  Irene Roth

Rating:  5 Stars


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